Strategic Public Affairs and Government Relations Programme - Virtual Learning
Course Methodology
A highly interactive masterclass, where all delegates will be encouraged to engage and participate, share and gain from each other’s knowledge and experience.
This training course will use a range of approaches to learning, including experiential group activities, individual exercises, case studies and syndicate discussions.
Course Objectives
At the end of this training course, you will be able to:
- Identify how, where and when to engage in the Policy and Legislative process
- Develop a strategy to integrate Public Affairs in support of your business
- Conduct Meetings with high-level Government Officials
- Engage with the Media and create needed Public Opinion
- Use Social Media Tools and Platforms as an emerging Public Affairs practice
Target Audience
This DXB Institute training course is designed for those who might be new to this discipline, and will serve as useful building blocks for those already active in this area.
The success of Public Affairs in any organization will involve people from a number of disciplines, this training course is equally relevant to those involved in the wider application of Public Affairs as well as those Senior figures and Executives who need to engage with Government, Legislators and Politicians for work.
This training course is recommended for managers tasked with overseeing Strategic Government and Public Affairs
- Ministerial & Ministerial Committee Levels
- Governing Body & CEO Levels
- Executive Management and Directors
- Government Relations Officers
- Public Affairs Officers / Professionals
- Public Relations Officers / Professionals
- Policy Makers / Officers / Analysts / Professionals
Target Competencies
Organisational Impact
This training course is of direct relevance to Public Sector, Government and Non-Governmental entities and authorities which can achieve improvements in their operations through:
- Effective planning for a Public Affairs Strategy
- Deciding which Practices will be used in every context
- Integrating Public Affairs with other organizational disciplines
- Using Public Affairs to serve Business Objectives and resolve Conflicts
- Build necessary Campaigns to shape your Policy and Legislative environment
Personal Impact
This training course will benefit participants by gaining knowledge that will enable them to have a better understanding on:
- Their Roles and Responsibilities within their respective functions
- How to Develop and Execute a fitting Public Affairs Strategy
- How to Establish an adequate Government Relations Function
- How to synthesize adequate Practices in implementation.
- Master and Execute the main Public Affairs Lobbying Techniques
Course Outline
- The role of public affairs
- Principles of public affairs and government relations
- Corporate political activity
- Lobbying frameworks
- Digital media and tech trends
Public Affairs Strategy
- Mapping public affairs and political landscapes
- Objective setting
- Audience identification and management
- Building an influential argument
- Evaluation methods
- Measuring success
Working with Governments
- How governments work
- The role of politics in government policy making
- Engaging with government officials
- Dynamics of relationships with government officials
- Lobbying regulation for working with governments
- Transparency requirements for working with governments
Working with Media
- Proactive media relations
- Developing key messaging
- Campaign management
- Bypassing the news media
- Broadcast appearances
- Crisis management
Working with interest groups and other stakeholders
- Identifying stakeholders
- Stakeholder engagement and contact programmes
- Effective positioning with stakeholders
- Managing conflicting interests
2026 Schedule & Fees
| Date | City | Language | Price | Action |
|---|---|---|---|---|
| 15 Nov - 19 Nov, 2026 | Online | Arabic | USD 2,000 | Book |
| 15 Nov - 19 Nov, 2026 | Online | English | USD 2,000 | Book |
| 22 Nov - 26 Nov, 2026 | Online | English | USD 2,000 | Book |
| 22 Nov - 26 Nov, 2026 | Online | Arabic | USD 2,000 | Book |
| 29 Nov - 03 Dec, 2026 | Online | English | USD 2,000 | Book |
| 29 Nov - 03 Dec, 2026 | Online | Arabic | USD 2,000 | Book |
| 06 Dec - 10 Dec, 2026 | Online | English | USD 2,000 | Book |
| 06 Dec - 10 Dec, 2026 | Online | Arabic | USD 2,000 | Book |
| 13 Dec - 17 Dec, 2026 | Online | English | USD 2,000 | Book |
| 13 Dec - 17 Dec, 2026 | Online | Arabic | USD 2,000 | Book |
| 20 Dec - 24 Dec, 2026 | Online | English | USD 2,000 | Book |
| 20 Dec - 24 Dec, 2026 | Online | Arabic | USD 2,000 | Book |
| 27 Dec - 31 Dec, 2026 | Online | English | USD 2,000 | Book |
| 27 Dec - 31 Dec, 2026 | Online | Arabic | USD 2,000 | Book |
| 07 Feb - 11 Feb, 2027 | Online | Arabic | USD 2,000 | Book |
| 07 Feb - 11 Feb, 2027 | Online | English | USD 2,000 | Book |
| 14 Mar - 18 Mar, 2027 | Online | English | USD 2,000 | Book |
| 14 Mar - 18 Mar, 2027 | Online | Arabic | USD 2,000 | Book |
| 09 May - 13 May, 2027 | Online | English | USD 2,000 | Book |
| 09 May - 13 May, 2027 | Online | Arabic | USD 2,000 | Book |
| 13 Jun - 17 Jun, 2027 | Online | English | USD 2,000 | Book |
| 13 Jun - 17 Jun, 2027 | Online | Arabic | USD 2,000 | Book |
| 08 Aug - 12 Aug, 2027 | Online | English | USD 2,000 | Book |
| 08 Aug - 12 Aug, 2027 | Online | Arabic | USD 2,000 | Book |
| 12 Sep - 16 Sep, 2027 | Online | English | USD 2,000 | Book |
| 12 Sep - 16 Sep, 2027 | Online | Arabic | USD 2,000 | Book |
| 07 Nov - 11 Nov, 2027 | Online | English | USD 2,000 | Book |
| 07 Nov - 11 Nov, 2027 | Online | Arabic | USD 2,000 | Book |
| 12 Dec - 16 Dec, 2027 | Online | English | USD 2,000 | Book |
| 12 Dec - 16 Dec, 2027 | Online | Arabic | USD 2,000 | Book |
Face to Face Courses
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